Beyond 'Cómo Se Dice': How being a No Sabo fueled Our Latino Card Game
Yo Sabo is turning 4 years old!! I was looking back at this 2022 feature in Remezcla today and realized 4 years ago we barely knew what we were doing as a small business… Cómo se dice 🆘 😭 lol.
What we did know is that we wanted to bring a fresh idea for those that felt like they didn’t belong. So what better way to unite generations than through a game night.
Yo Sabo in 2022: A passion project with a mission to connect the community.
Yo Sabo in 2026: Yo Sabo in thousands of homes, a massive community of hundreds of thousands across TikTok and Instagram, and continuing to learn about running a business.
"The Yo Sabo website explains that [the game] was created to help people learn and remember those tricky Spanish words, but it soon evolved to a game that connected people to their Latino roots."
Since 2022, we have released Yo Sabo 2da Edición, expansions (Sana Sana Colita de Rana & Noches Embrujadas), along with TABLAS (which turns the Yo Sabo 1ra Edición ‘¿Cómo se dice?’ cards into an interactive matching game). Check out our shop for more information.
Check out the full feature and see what else they had to say about the 'Chancla' cards over at Remezcla [Link].